A great deal of time and expense is contributed toward publicity and making a journalist’s job easier. From backgrounder files to personnel bios to story ideas to photo slicks, providing the media with essential products has evolved from its days of expensive mailouts that took place not so long ago.
Today, the Internet can provide all the same products. But those text files can now be updated daily, and a wide variety of photos can be accessed by accredited media on a moment’s notice — all at a fraction of the cost once doled out.
The client can control who has access to those files by implementing a password-protected key.
Since media members are all around the world and always connected to the internet, this system provides a better service. Mailing out brochures and photo CDs can easily get lost on someone’s desk. Posting these assets on the web makes them accessible worldwide at any time of the day — on demand.