The impact a publicist can have on a company’s exposure is vast. An experienced professional can launch specific initiatives to influence what is said in magazines, newspapers and TV. And this goes hand-in-hand with a graphics professional who is adept at creating and managing visual assets such as words and pictures.

But finding the right person for smaller publicity budgets can be challenging so say the least. It does not require a million-dollar budget to implement a publicity strategy that can be impactful.