How many of us could operate without the help of the Internet and email? The information that passes through the millions of worldwide cables is mind-boggling. And yet the Internet can still be very personal. Remarkable!
Today, a business is not a legitimate enterprise without a website. Customers and prospective customers can view products and services 24 hours a day, compare prices between providers and even make purchase decisions.
This valuable information comes to the customer at no cost to them. They can digest the information in their own time — without pressure — and use their best judgment to draw conclusions.
The Internet is unquestionably the most powerful and efficient marketing tool.